The Mac App Store – First thoughts

It was inevitable – after Apple’s success with the iOS App Store, they would want to get their finger in the pie for OS X Apps too. Is Alfred (and its Powerpack) suitable for the App Store? These are my very initial thoughts about the App Store split into Pros, Cons and Uncertains.

The Pros

Improved reach and visibility – With the positive feedback we get about Alfred, I would hope that we would be listed in the popular and Top Apps in the App store, even if it was only in the Productivity section. If so, this could be absolutely fantastic for Alfred as the visibility would go from reasonably small to millions of users overnight!

Easier purchase / installation process – Apple’s installation process has always been a bit broken. I know this as I had to explain it to my mother recently. Allowing people to single-click to purchase / install Alfred and instantly activate it is definitely a positive. Over the past month, I have been working hard to change our checkout process to make it much easier for all users but it still won’t be as easy as the App Store will make it. This work may now be shelved.

The Cons

The review process – This shouldn’t cause a problem for Alfred as it is 100% 64 bit Obj C / Cocoa / Carbon and after a quick read of the T&Cs, Alfred would satisfy every requirement. However it may make us stumble in the future as it has done already with some legitimate apps in the current iOS App Store – I am a touch wary of this for now.

Fast Release Cycle and Pre Releases – I love doing fast release cycles and dev builds for our users. It gives them a sense of being involved in the development process, learning the App as it grows and feeling instantly comfortable when there are releases. The App Store would abstract the users from the process as they would only be getting the released versions. I could still do pre-releases from our own site but this would be a massive pain for the users as they would have to use two separate update processes for Alfred.

The user doesn’t get a tangible License Key – They are locked to downloading and ‘owning’ the software through Apple. While this may not be a problem, it adds a level of dependency to Apple which I hope isn’t going to become a problem for the customer beyond 10.7 Lion.

The Uncertains

The 30% Cut – While this works for simple apps which can be impulse buys and small $1 apps which subsequently require no customer support, I’m concerned that the App Store will drive the value of desktop apps down into this model. If it does, then we simply couldn’t continue the near-instant and thorough support that we currently pride ourselves by. We love our users and we can see that they love our feedback – I don’t want this to change.

Unable to provide support in The App Store ratings / reviews – So many times on the App Store I have seen people publish negative feedback and 1 star ratings because they don’t understand the software. On Twitter, this can be rectified in a second and convert a frustrated customer into a happy customer in seconds.

Unanswered Questions

  • Current Powerpack users – Can they be migrated to the App Store update process for free? If we did go to the App Store, we want these users to get the benefit of the easy update process but without an additional cost.
  • Family packs and Mega Supporters – Can we still separate the purchase types? Apple has a family pack for iLife / iWork so I am assuming that this will be possible.
  • Will the App Store be in all our target market countries? Otherwise we will have to have a separate checkout / licensing / deployment process anyway.
  • No support for Leopard deployment – What does this mean for our leopard users? Will we need a separate deployment process for these users?

In Conclusion

As you may have gathered from Twitter and the way that we interact with our community – our users are the main focus and we want to do the very best for them.

On the one hand I would prefer to keep Alfred completely independent, improve our checkout and update process and keep the sense of community that we have built since initial release in March 2010. On the other hand, I am worried that if Alfred doesn’t go into the App Store, it will be forgotten about or dwarfed by alternatives.

I would be very interested in hearing your views on this.

Cheers,
Andrew (@preppeller)

29 thoughts on “The Mac App Store – First thoughts

  1. Automatic updates scare me. Not being able to transfer a license also sucks. Here in Europe you can easily transfer licenses for software bought. The only real benefit I see for me as a user is that I will get notified of updates. Now thx to macupdate.com’s feed I rarely miss an update already and there is also AppFresh. I guess I would have preferred Apple to provide the same services as AppFresh. Now I just feel like Apple’s long term plan is to turn our desktops in a similarly controlled environment like the iOS, where people need to hack their own devices to unleash the true power.

  2. Didn’t even know about the app store :O so a very interesting article. I agree on the reach and everything, because people look into the app store more often than online browsing randomly for apps. As for the cut, Alfred is free now right (‘cept for the powerpack) and I think that would increase reach so much more that the 30% cut would probably not affect the income that much

  3. I have to agree in your thoughts about the app store and in my opinion apple is making a great mistake by integration so much features of the iOS in MacOSX. That´s exactly that, what i never wanted in the MacOSX :-/

  4. “Family packs and Mega Supporters – Can we still separate the purchase types? Apple has a family pack for iLife / iWork so I am assuming that this will be possible.” -AlfredApp

    I don’t think this would be a problem, since the license on AppStore is linked to you Apple Account, so you can install it on multiple Mac’s /iPhone’s/iPad’s/iPod’s just by using your account. So you got no true family pack. For some developers mind this would be concerning, but imagine how bigger audience your product is reaching! I think this will serve both the costumers and developers better than implementing family and discount packs.

  5. The biggest pro for me would be the easy installation and purchasing process. I’m not a fan of google checkout or paypal and one of the reasons I buy so many apps from the app store is due to its convenience.

    With regard to visibility, Alfred is not exactly well known among most of my average Mac using friends. Having Alfred listed and voted up would most definitely increase its visibility and introduce new users.

    The cons you’ve listed are justified, especially with your fondness for pre-releases. I don’t generally like fast release cycles but Alfred being such a quickly evolving product makes me somewhat excited every time I read a tweet from @alfredapp.

    Overall, I feel like the app store would be a good thing for Alfred. Your more nerdy user base could always install through more traditional means and receive dev releases.

    Oh, yes and I do love Alfred. Keep up the good work!

  6. Do both, sell it on the App Store and have your own checkout too. The App Store is just another distribution channel.

    I don’t think the 30% cut is so bad given the amount of visibility and distribution you could achieve. At least unlike the iPhone App Store, you can still market your app via other means and sell it on your site without giving Apple a cut.

  7. Agree with Paul – do both.

    As a big fan I’ll support alfred whichever way it rolls. I have no issue with double updates if I want to get the dev builds.

    The exposure for you would be good – especially if you are in the number one spot.

    No suggestion on how you can integrate the power pack though.

  8. Yes, the 30% cut hurts, but I think it is a good idea to jump on that train. Marketing and promotion is expensive. And as you see in the iOS app store: It’s an huge success!

    If you can move todays powerpack users without problems to the Mac OS X app store, I think you can pretty fast reach #1 in the productivity section with lots and lots o 5* ratings.

  9. Cheers Andrew, interesting read. I also wonder how Apple’s cut would affect you: would accept your £12 is now £8.40 (roughly speaking) in exchange for increased exposure, or could you see app prices increasing to cover Apple’s fee? How about heavyweights like Photoshop (presuming it ever makes it in)? Apple would take £192 of the £640 purchase price.

    Apple would definitely have to address upgrade pricing too. Currently there doesn’t seem to be a way around this in the App Store; if moving, for example, from v1 to v2 developers are required to submit an entirely new app and we all have to pay again. It would also be useful to have demos or trials available as, you would imagine, with less 99p apps available there will be less impulse buys.

    Interesting to see how this pans out.

  10. This makes me a little bit angry, but it seems the only way, to provide such perfect applications in future.

  11. Great post. I agree with you on most of the points you made.

    So here are my bits.

    If possible, I think you should do both.
    Keep the quick release cycles as they are now and only distribute stable builds to the AppStore. This way people can chose what fits best for them.

    The question is, though, if it’s technically possible to migrate licenses between the two distribution channels.

    If it’s not possible to do both, I think you should go for the AppStore.
    I just have the feeling that it’s going to be a big thing. Not as big as the AppStore for iPhone, but just because there are fewer Mac users than iPhone users.

  12. I agree with do both, I cant see any exclusivity clause!

    I would have thought Adding Alfred to the OSX App store would only increase visibility for it. For smaller developers this is often the main issue. I cant see the larger developers coming over unless they provide demo or upgrade discount facilities plus the race to the bottom pricing feature is not one they would want to see repeated on the desktop. People like Adobe etc will never come, cos they love their custom installers and they wont give Apple 30% unless they can hike the price up another 30% to cover it.

    I agree currently the App Store has a big issue with response to user feedback for support but you could still provide this via your site/twitter and all entries have a support link.

  13. No doubt the kind of exposure you will get from the App Store is just something you would never be able to buy. I guess a 30% cut is possibly a decent price for blanket Mac user exposure.

    My own personal view is I would hate to lose what you have built this year. Your mad fast dev builds and very fluent communication with your user base is something very rare and would virtually disappear over night joining the App Store solely.

    I haven’t read the terms but cost permitting it would be prudent to view the App Store as an additional revenue stream (a bit like renting your house on your own website and also using an agent’s web site at the same time) if it was at all possible. I know technically that might be next to impossible in a software case and no doubt Apple won’t be too helpful in this area.

  14. The Mac app store will come in handy for people like my parent who still get confused as to installing .dmg files and .pkg files. This will make the installation and update process for them seamless.

  15. While I’m all for Alfred increasing visibility, I find the direction Apple is taking with the Mac app store troubling for a variety of reasons.

  16. I guess I would do both, if I could. I wouldn’t want to miss out on the App Store gravy train, but I would want to be able to get out of it if I so desired. Personally, I only use the App Store for my iPad apps, because I have no choice. About half the time, I can’t even connect to the App Store and once I’m in, it’s maddeningly slow, and searching for a category of apps is impossible, unless all the apps contain the word you are searching for. How would that affect Alfred? Or, have they changed that recently? Like I say, I don’t go in there very often. I Google all apps first and then resort to the App Store if necessary.

    Hopefully, the OS X store would be better organized and not be so junked up with farting apps, for example. On the other hand, as you say, you will be subjected to moronic reviews with one-star ratings because someone doesn’t know how to operate his/her computer.

    Me? I would much prefer to buy my apps straight from the developer’s website, but I wouldn’t rule out the App Store. I agree with Lukas about MacUpdate notices for app updates. I don’t need the App Store to tell me. I also don’t like the idea of not having/keeping my DMG files. I don’t want to rely on the App Store to reinstall apps in the event of a catastrophe. I keep a back-up of all my DMGs and have had to resort to them on several occasions. What happens if you don’t want the latest paid upgrade and you need to reinstall the previous version (or several versions earlier)? Is the App Store going to maintain all versions for download and redownload?

  17. Alfred is a great app, but it is meant for power keyboard users. Power users aren’t going to want to use the App store to install.. they can figure it out. Keep your 30% and distribute it the way you want.

    I personally hope the Mac App store is a flop–it misses the entire reason why the iPhone App store was a success in the first place: it is the only way to install the desired functionality!

  18. I will likely never buy anything from the Mac App Store – I’m sorry, call me paranoid, but I like having ownership over what I buy, and the more intermediaries you introduce, the less likely that will happen. If you have sell it on the App Store (which I understand if you need to for the publicity), please make sure it’s not the only option.

  19. Excellent points and glad to read about your thought process around whether or not to use the app store. I have been mulling over its pros and cons myself since the announcement and honestly you have been able to identify many more things that I didn’t think of.

    All good stuff. I think the most compelling pro the Apple App Store would have is the audience and ease of deployment. I think the biggest con though is definitely the 30% cut and being locked in to their distribution model. However, the main difference between the Apple App Store and the iPhone/iPad store is that you could always change your mind and go in a different direction. With the iPhone and iPad you don’t have that choice and that is a huge difference.

    I also agree that the app store will attract a lot of low price apps designed for the impulse buy and I have succumbed to that on my iPhone but I quickly tired of that and started looking for quality apps that really helped me with my daily life. So I think the first few months of the release might be a lot of 1 – 5 dollar downloads but over time the user base will expand its search for quality useful programs (like Alfred!).

    I think your concerns over your release and pre-release schedule is a valid one. I really do enjoy actively reading your posts on Twitter on the progress of features and getting the occasional screenshot. All of that I think can continue but you arer right that getting the release out will definitely take longer as it goes through the review process. I would hope though that Apple might incorporate some kind of pre-release or beta architecture into the App Store.

  20. @mark: I am full agree with you post.

    And there are a lot of open questions, for the developer as well, there are a lot of really great open source or only free applications for mac os. Is there a developer account necessary to submit this apps… i think IF a lot of people don’t want do that (include me).

    @Robin S: Yes this is right, for example sometimes I have no internet.. what should I do than, if I have no backups of my dmg’s… this is a difficult/new situation.. BUT this is the time of chromeOS and the whole save everything in the cloud.

  21. I’m in favor of the Mac App Store. I think it will be a great way to find great applications. I’m currently an iOS developer and signed up for the Mac program last night so I can begin prepping my Mac App for the Store. For me, as a developer, the benefits are the fact that Apple completely removes my need to provide a business/eCommerce model. I release most of my software for free because I don’t want to deal with licensing and the hassles it involves. I also like the fact they will handle automatic updates (although I feel bad for the Sparkle team). It’s not a walled garden yet, but they certainly fenced off a nice chunk of the yard. I guess I’m going to remain excited an optimistic for the reasons I listed above as well as I think OS X is trending this way whether we like it or not. As someone who discovered that he’s having a baby girl this morning (20 weeks!), I like Apple for the extra effort it takes to keep things family friendly. That said, I break the rules all the time because I’m able to (and so are countless others) figure out how. And when my little princess learns how to use a NFS client and finds daddy’s porn, I’ll finally put a password on that export :)

    The questions I’ve asked myself are:

    1. Do I want my app to be on the Mac App Store? (Yes)
    2. Do I want my app to be available directly (Yes)
    3. Do I want to maintain the added complexity of updates / licenses for the direct version? (No)

    3 trumps 2 for me. I’ll probably go App Store only, unless for some reason they don’t allow a free comic book reader app. Another think to consider is that since PowerPack is an “add-on”, will Apple allow users in these “managed” Apps to make “in-app” purchases like the iOS apps can. Will that make it easier for you to keep Alfred free and sell the perks like PP?

  22. As a Mega Supporter, I don’t care too much… as long as I get my lifetime updates. :-)

    More generally, I don’t see much downside, as long as it remains possible to install Apps “normally” in OSX. (I’m still on Leopard, and I’m not certain when I’ll be updating…)

    In the broad sense, I’m afraid there might be a lack of flexibility for sellers — which means less options for buyers. I’m a member of the Big Fish Games Game Club, which makes $9.99 games available for $6.99 to members, and another daily game available for $2.99 (again, for members); none of this pricing schemata is available in the App store, so you’re limited to the fairly blunt “On Sale For Everyone!” instrument. Similarly I’ve bought lots of apps via special bundles (MacUpdate, MacHeist, etc.)… again, not too easy via the current App Store.

    I’ve also been concerned by the “race to the bottom” for apps on the iPhone. It’s difficult for high-quality-but-niche apps to find a price point that works.

    Otherwise, I’m taking a “wait and see” attitude. I personally feel that most Alfred users are firmly in the “power user” camp, and may not benefit much from an App Store; I’m also concerned that folks who don’t “get it” may buy Alfred and nuke it in the ratings ’cause they don’t understand (I’ve seen this happen with some niche games). But I also may be over-thinking Alfred’s target audience.

  23. I’ll probably look stuff up on the app store and then go the developer site and buy it there.

  24. Hi Andrew,

    Personally I don’t like the idea of a mac app store since I’m totally frustrated by the iPhone app store.

    Why?

    1. iTunes is not available in all countries, hence although I live in the EU, I cannot buy anything off iTunes now. I lived in London for 2 years, where I had unlimited access, which was great. It makes a huge difference to the iPhone experience.

    2. Apple has it’s criteria for letting apps in, and many apps may not meet their often odd point of view.

    3. Apple in the past has blocked apps (e.g. Google Voice) even though it met their requirements, simply because they had another agenda.
    What if they suddenly decide they don’t like your app because they plan to add similar functionality to the OS in future, and so block you?

    4. I don’t like Apple telling me what I can and cannot do with a device that I paid good money for, as they try to do with the iPhone. I HATE that. I’m not about to let them do that with my mac.

    I would say, place Alfred in the mac app store in order to increase sales, but PLEASE continue to sell it separately on your own website as you currently do, so that people can buy it there, free from Apple’s prying eyes.

    These reasons are why I can’t wait to ditch my iPhone 3G as soon as I can afford to buy an Android phone. I can buy apps where I like, root the phone, customise it, pretty much do what the hell I like with it, and Google doesn’t try to limit me doing that. Heck, they even promote it as a key element of being open.

    This is sad to say, but if Apple don’t allow devs to sell both in the mac app store AS WELL AS on their own website, I’ll eventually switch to Linux or (shudder!) Windows….

  25. Please stay away from the app store. Refuting a few items I have read beckon me to post and say my piece of why Alfred should not be in the app store or part of apple distro. Let them keep there greedy fingers off your software!

    We already are so reliant on apple for everything because they don’t want to release any info pertaining to systems or what is going to happen in the future and with this secrecy comes no beta testing… maybe the 3 guys who coded the app store give it the final approval and Steve gets on a stage for a little slideshow.

    You know as a developer that the folks downloading the bleeding edge dev versions are most of the time the ones reporting memory leaks, feature flaws from aesthetic to functionality and the app store rips this right out of everyone’s hands. They are taking your app away from you and telling you how the app is to be sold.

    It is your app, screw them for giving you rules! For all we know you might get fined by apple if you still had dev releases of upcoming versions posted publicly, even if hard to find. Dev builds help you the dev and us the user who are always waiting for the next update of their favorite app, so enthusiastic really that we download these cutting edge releases and spend time reporting our errors for everyone’s benefit so when auto-update kicks in and announcing a new version most of the bumps have been smoothed over. The appstore will kill the joy we currently get, It makes nothing better for any of us, all it does is makes apple more money and more “exclusive.” Their goal it seems at this point.

    I had no idea the name of 10.7 was Lion, go figure, I bet most users don’t know; even those who are always visiting mac forums of all sorts and version sites (like myself.)

    Buying a license for a software using a system like Alfred has is just as easy as buying from the app store. You can use paypal to pay for alfred or put your card info in manually. Nothing is different in the app store… the app store just has your credentials on file so you can buy that app with one click w/o getting a chance to really think about it. Filling in your paypal info or cc info and then reviewing before submitting your purchase is a positive. First, get 1Password already and you can do the form in the same time as the app store so speed and convenience are tied imo, actually preferring to buy via website directing me to pp or similar so I can think twice before hitting one button and one quick withdrawal is made like on the app store.

    The popularity of the app will not be raised, go to every version site and you will see Alfred there as an option to QS, LB, etc… Alfred is still early .7 beta! Imagine when it is mature!

    I hate the app store, I have moved to Ecoute for playing my music as iTunes is just a bloated music app with more attention being paid to how purchases can be made rather than how it can take up less system resources, actually get an interface-lift instead of the opposite as we see with the latest release. What has itunes changed music wise to iTunes over the last 3-4 years? Nothing, buying items from apple is bigger than ever though and you still need an account to even browse the appstore so you need a credit card or paypal account to make your appstore acccount to begin with.

    I could go on all day and night of why you should stay out of the appstore but that decision definitely comes down to you. Most importantly though please remember two things. You will be tying us down to the appstore in whatever form it comes and you will no longer be able to offer beta and dev releases so we can enjoy the latest new bits and you can learn how it operates on a wide variety of architectures via user reports of all kinds; from logs to requests.

    Please do not tie us down to apple anymore than we already have to be. Please let us make your app better. If apple does not want me to run OS X on a machine not made by them then I do not want to be even more of a slave to apple and buy applications through them. If they open their architecture, actually worked with people and other companies to make their products better then maybe I would consider but greed is written all over apple these past few years and they have been neglecting their users, especially those not buying/running an iphone or ipad. Android 3rd party development is on a constant rise and anywhere and anyone who knows the reality of the situation will tell you the same.

    What major updates has apple made to it’s computers, the mac pro or macbook pro’s over the iphone years? None, just minor software fixes and downloadable firmware fixes. No real advancement in technology and price remains the same while other computer manufacturers are letting users pick processors, OS, everything we are deprived of because we want to run OS X and apple wants us to only run it on a computer they built in China. Why is OS X different than every single other OS? Apple would not be what it is today if it wasn’t for “stealing”/”adopting” techniques and interfaces from other coders making their free OS’s.

    Apple has our heads in a vice grip and having an appstore sell apps, just another way for them to have more control, will finally be that last crank that makes my eyes pop out of my head and I pick them up running to another system and OS. I am about at that point now but apps like Alfred still keep me here with that glimmer of hope.

    Apple has screwed every single one of us and it’s time we screw them by not giving in to whatever they want, don’t buy everything how and when they want you to. They should be slaves to us but it is the opposite, quite sad actually. It is small developers like you that even make this OS bearable these days. Please don’t make me use an appstore for updates and purchasing. Well, if you do at least you make my decision to get out from under apple kool-aid stoop and move on. I am staying for alfred, screw apple. Designed in california is nice and big to read but made in china is hidden in the back, tiny almost invisible.

    If we keep giving in to all this we are playing into their hand, fanboy’s have some fortitude and don’t buy the next thing they release the day it comes out, letting them sell out everywhere and make you wait in line only to send 100 copies when 1000 people are outside. They know what they are doing and it’s not right.

    Please devs of Alfred, do what is right. Licensing is not a reason at all. Licenses are retrievable by email/forms on the homepage, apps are made for storing things like licenses, your email should be backed up containing your license. The appstore offers nothing license wise over traditional methods used for decades. Alfred the app will suffer as no bleading edge releases will be available and you will be inundated with the same bugs and people will think Alfred is getting no attention at all when truly it is but apple’s vibe of seclusion has rubbed off and testing is minimal, maybe the development approach would become more remiss as you explore apple’s deceitful wonka factory!

    Honestly, I really love apple, but seeing a post like this just proves more and more my fears are really becoming true. All development is for the iphone and ipad and apple wants anything and everything they can make even more money on, in this case and the doom of the apple personal computer they are tying up the last bit – apps on non-portables.

  26. Wow… reading through all these comments has made me concerned for some points. While I do appreciate the pro’s, I’m not too keen on depending on Apple’s approval processes for my app updates. Also, we’re used to getting our updates automatically through each application (if they check for updates, that is), and depending on the app store will not only complicate things, it will also delay updates. That’s bad for security updates.

    I hope it turns out to be like the iTunes store for music: people still get their music through other means, and I don’t think Apple is boasting about how much music they sell anymore… the numbers just aren’t there. I hope that happens to the Mac App Store…

  27. Fascinating article and interesting discussion. Not being a dev, I’d never really thought through this process.

    For something of the size and price point of Alfred, in it’s pure cocoa beauty, the app store will be amazing, and take the app to a new level and user base. I would say the same for another two of my favourite apps: Things and Pixelmator. Looking at the current apple store and downloads sites, it’s a natural next step, and will increase usability amd simple purchase. I use the app store every few days on my iPod touch.

    Some of the negative comments above, which I totally understand, echo an age old debate. As someone who has been immersed in the PC tech support world since the 80’s, and earned plenty of money doing it, I switched to apple 4 years ago and have never looked back. The discussions around who owns devices and software, and how much end user control should exist is not a new one, and the debate continues to rage about jailbreaking, betas, open source, terminal hacks etc.

    For those that want to tinker and be involved at a deep level, choose every component, build hardware and software from the bottom up, there are options: linux at the extreme, windows/android, java apps, download.com, google betas and more. I’ve been in this world and I enjoy it. (e.g. for those in the know, I got to Alfred via Quicksilver and QSB, I got to Things through iGTD)

    For those that invest considerable money in Apple hardware and software we have made a choice to go a different route: quality, integration, simplicity, reliability, sublime design, beauty, fun, and that indescribable feeling you get after a creative session with your Mac/iPhone/iPad. It doesn’t take a genius to see that iOS and OS X will bounce ideas between them and converge in many ways. iOS will get more open, and OS X may become a bit more closed. It will be an interesting journey as they influence each other.

    I am someone who has made that switch, an “ex-tinkerer” if you will, and I love it. I have come to the point of *trusting* the guys at cupertino to make good choices, and am rarely disappointed. Is every decision Apple makes perfect? Of course not, this is technology: some things fly, some things bomb, and risks need to be taken. I choose the word *trust* carefully, and some will react very strongly to it. I like the idea that any app on the app store has gone through approval by some people I trust – avoiding spyware, porn, and apps that “don’t do what they say they do”. Alfred is great quality, so it will thrive.

    Devs have been creative with the iOS app store, offering limited functionality free versions, 99cent versions and 4.99 power versions. I think Alfred can easily work with three versions at the right price points and give users a steady route in. There will be equivalents to AppShopper and OpenFeint offering limited free/cheap downloads which can massively boost user base, I like that .. the new generation of macupdate/macheist?

    One thing not mentioned, and perhaps not relevant to Alfred is cross-platform apps. There is not (yet) a windows app store, so for these apps, there will still be traditional e-commerce solutions, and cnet for free/shareware. I’m wondering how presence on the app store affects users downloading from websites, and how much control Apple exerts, or wants to exert with their developer programs and contracts.

    OK, I’m going on a long time here, time to stop. The app store will not be right for every dev, nor every user, but for Alfred, it will be excellent, and I will 5 star it in 90 days time with a glowing review. I trust any of you reading here will do the same.

  28. I think that developers are going to be, to a certain extent, screwed anyway, whether they sell their apps through the app store or not. If prices in the app store fall and those outside don’t, nobody will shop outside the app store. Only Apple profits, is the short version.

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